AULANI VILLAS
Walt Disney Imagineers worked hand in hand with local artisans and cultural experts to create Aulani, the first resort in Hawaii created as an authentic Hawaiian resort for families. Inspired by the natural wonders and rich traditions of Hawai‘i, it is the ultimate Hawaiian getaway, celebrating the beauty, history and welcoming spirit of the island. But not unlike their brand cousin Adventures by Disney, they launched with a campaign of animated characters reinforcing a consumer barrier for families: they did not want to go to an exotic, tropical getaway with Mickey and Minnie. Especially when they can get that right in their own backyard at Disneyland. So we decided to lean into the authenticity of Aulani, and the rich lore of both Hawaiian and Disney storytelling by telling some Hawaiian legends and inviting families to come and create their own family legend at Aulani. With our new campaign we saw a 34% increase in bookings over the prior two years representing over $40 million in revenue. And during Hawaii’s low season Aulani was at an astounding 96% room capacity.
AULANI VILLAS
Walt Disney Imagineers worked hand in hand with local artisans and cultural experts to create Aulani, the first resort in Hawaii created as an authentic Hawaiian resort for families. Inspired by the natural wonders and rich traditions of Hawai‘i, it is the ultimate Hawaiian getaway, celebrating the beauty, history and welcoming spirit of the island. But not unlike their brand cousin Adventures by Disney, they launched with a campaign of animated characters reinforcing a consumer barrier for families: they did not want to go to an exotic, tropical getaway with Mickey and Minnie. Especially when they can get that right in their own backyard at Disneyland. So we decided to lean into the authenticity of Aulani, and the rich lore of both Hawaiian and Disney storytelling by telling some Hawaiian legends and inviting families to come and create their own family legend at Aulani. With our new campaign we saw a 34% increase in bookings over the prior two years representing over $40 million in revenue. And during Hawaii’s low season Aulani was at an astounding 96% room capacity.
eHARMONY
eHarmony had been the leader in their category since their launch in 2000, laying claim to 236 marriages a day and 2% of marriages in the United States. But over time they were rapidly losing market share to increased competition from brands like Match.com who were expressing themselves with more contemporary voices. eHarmony brought me in to re-energize their brand. I proposed they walk away from advertising their science and matching algorithm, often pitched by their founder. It felt to me that as a company responsible for 2% of marriages in the U.S. they should take ownership of something far more compelling: love. They should plant a flag in the ground and own love. I wrote the campaign line “Love Begins Here” and we built the campaign with real eHarmony spouses and couples, and singles looking for relationships. We shot with Academy Award winner Errol Morris and worked to get to the truth of dating, relationships, marriage and the life altering impact eHarmony had on many of their lives.
eHARMONY
eHarmony had been the leader in their category since their launch in 2000, laying claim to 236 marriages a day and 2% of marriages in the United States. But over time they were rapidly losing market share to increased competition from brands like Match.com who were expressing themselves with more contemporary voices. eHarmony brought me in to re-energize their brand. I proposed they walk away from advertising their science and matching algorithm, often pitched by their founder. It felt to me that as a company responsible for 2% of marriages in the U.S. they should take ownership of something far more compelling: love. They should plant a flag in the ground and own love. I wrote the campaign line “Love Begins Here” and we built the campaign with real eHarmony spouses and couples, and singles looking for relationships. We shot with Academy Award winner Errol Morris and worked to get to the truth of dating, relationships, marriage and the life altering impact eHarmony had on many of their lives.
AULANI, A DISNEY RESORT & SPA
Walt Disney Imagineers worked hand in hand with local artisans and cultural experts to create Aulani, the first resort in Hawaii created as an authentic Hawaiian resort for families. Inspired by the natural wonders and rich traditions of Hawai‘i, it is the ultimate Hawaiian getaway, celebrating the beauty, history and welcoming spirit of the island. But not unlike their brand cousin Adventures by Disney, they launched with a campaign of animated characters reinforcing a consumer barrier for families: they did not want to go to an exotic, tropical getaway with Mickey and Minnie. Especially when they can get that right in their own backyard at Disneyland. So we decided to lean into the authenticity of Aulani, and the rich lore of both Hawaiian and Disney storytelling by telling some Hawaiian legends and inviting families to come and create their own family legend at Aulani. With our new campaign we saw a 34% increase in bookings over the prior two years representing over $40 million in revenue. And during Hawaii’s low season Aulani was at an astounding 96% room capacity.
CORE EXPERTISE
• Executive Creative Direction • Brand Strategy; Rebranding & Identity Systems • Integrated Marketing; 360° Campaigns • Digital & Social Media; Experiential • Entertainment, Travel & Hospitality Branding • Luxury & Lifestyle Brands • Creative Leadership; C-Suite Collaboration
AWARDS & RECOGNITION
• Award winning creative leader recognized for storytelling and innovation • Campaigns acknowledged for effectiveness across digital, social experiential & broadcast
EXECUTIVE SUMMARY
Award-winning creative executive leading brand strategy, advertising, and integrated marketing for global corporations, luxury, lifestyle, travel & hospitality brands, entertainment leaders, and high-growth ventures. Deep expertise in branding, rebranding, identity design, digital & experiential marketing, integrated 360° advertising campaigns, and cross-functional leadership that drives measurable growth and cultural relevance.
PROFESSIONAL EXPERIENCE
Executive Creative Director (Selected Projects) / Fugitives Creative
Los Angeles, CA / Nashville, TN | 2019–Present
Co-leads cross-functional teams delivering branding, identity systems, and integrated advertising campaigns for select high-impact projects.
This long-standing creative partnership has included major hospitality, entertainment, and lifestyle clients, with a focus on repositioning brands and
launching market-defining campaigns.
Key Highlights
• Sahara Las Vegas Resort & Casino: Directed full rebrand with modern identity system (logo, naming, collateral, signage) and a 360° campaign
(print, outdoor, digital, social, broadcast) that repositioned the property as a premier destination.
• Vacaya LGBTQ Cruise Line: Built the brand from the ground up — naming, identity, website, and merchandise — anchored by the platform
“Open Sea. Open Mind.” that drove competitive differentiation and market entry.
• Ongoing creative leadership on brand launches, experiential activations, and integrated campaigns for entertainment, travel, and lifestyle clients.
Director, Marketing & Advertising / American Center for Law & Justice (ACLJ)
Nashville, TN | 2023–2025
• Modernized brand identity and positioning for an $80M nonprofit.
• Directed social, digital, video, email, direct marketing and design teams to deliver integrated fundraising campaigns that boosted donor engagement
and conversions.
• Partnered with broadcast & celebrity talent and executive leadership to produce high-impact daily fundraising content.
Creative Director / Disney Parks, Experiences & Products / Yellow Shoes
Los Angeles, CA | 2011–2023
• Founding member of Disney Parks, Experiences & Products in-house advertising agency; built and led creative teams producing global campaigns
for Disneyland Resort, Walt Disney World Resort, Hong Kong Disneyland Resort, and Shanghai Disney Resort.
• Repositioned Adventures by Disney, delivering an 80% increase in bookings in Q1 and YOY profitability.
• Re-launched Aulani, a Disney Resort & Spa, achieving a 34% increase in bookings and $40M+ incremental revenue.
• Led the integrated launch of Guardians of the Galaxy: Mission Breakout! generating 1.4B media impressions, 6,500+ social mentions in the first
hour, and record-breaking guest demand.
Vice President, Creative Director / Deutsch LA
Los Angeles, CA | 2003–2006
• Launched the retail division, leading creative for Mitsubishi Motors and Burger King.
• Directed teams of art directors, copywriters, designers and print and broadcast producers.
• Secured new business wins including DirecTV, GM, and Bally Total Fitness.
EARLIER CAREER
Creative leadership, art director and graphic designer roles with BBDO, Grey, Publicis, Landor Associates, and The Arnell Group among others, developing campaigns for IKEA, Bank of America, Nespresso, Ray Ban, Tanqueray, Sony Pictures, 20th Century Fox, Tommy Hilfiger, and
Donna Karan.
EDUCATION
Rhode Island School of Design — BFA, Graphic Design