AULANI VILLAS
Walt Disney Imagineers worked hand in hand with local artisans and cultural experts to create Aulani, the first resort in Hawaii created as an authentic Hawaiian resort for families. Inspired by the natural wonders and rich traditions of Hawai‘i, it is the ultimate Hawaiian getaway, celebrating the beauty, history and welcoming spirit of the island. But not unlike their brand cousin Adventures by Disney, they launched with a campaign of animated characters reinforcing a consumer barrier for families: they did not want to go to an exotic, tropical getaway with Mickey and Minnie. Especially when they can get that right in their own backyard at Disneyland. So we decided to lean into the authenticity of Aulani, and the rich lore of both Hawaiian and Disney storytelling by telling some Hawaiian legends and inviting families to come and create their own family legend at Aulani. With our new campaign we saw a 34% increase in bookings over the prior two years representing over $40 million in revenue. And during Hawaii’s low season Aulani was at an astounding 96% room capacity.
AULANI VILLAS
Walt Disney Imagineers worked hand in hand with local artisans and cultural experts to create Aulani, the first resort in Hawaii created as an authentic Hawaiian resort for families. Inspired by the natural wonders and rich traditions of Hawai‘i, it is the ultimate Hawaiian getaway, celebrating the beauty, history and welcoming spirit of the island. But not unlike their brand cousin Adventures by Disney, they launched with a campaign of animated characters reinforcing a consumer barrier for families: they did not want to go to an exotic, tropical getaway with Mickey and Minnie. Especially when they can get that right in their own backyard at Disneyland. So we decided to lean into the authenticity of Aulani, and the rich lore of both Hawaiian and Disney storytelling by telling some Hawaiian legends and inviting families to come and create their own family legend at Aulani. With our new campaign we saw a 34% increase in bookings over the prior two years representing over $40 million in revenue. And during Hawaii’s low season Aulani was at an astounding 96% room capacity.
eHARMONY
eHarmony had been the leader in their category since their launch in 2000, laying claim to 236 marriages a day and 2% of marriages in the United States. But over time they were rapidly losing market share to increased competition from brands like Match.com who were expressing themselves with more contemporary voices. eHarmony brought me in to re-energize their brand. I proposed they walk away from advertising their science and matching algorithm, often pitched by their founder. It felt to me that as a company responsible for 2% of marriages in the U.S. they should take ownership of something far more compelling: love. They should plant a flag in the ground and own love. I wrote the campaign line “Love Begins Here” and we built the campaign with real eHarmony spouses and couples, and singles looking for relationships. We shot with Academy Award winner Errol Morris and worked to get to the truth of dating, relationships, marriage and the life altering impact eHarmony had on many of their lives.
eHARMONY
eHarmony had been the leader in their category since their launch in 2000, laying claim to 236 marriages a day and 2% of marriages in the United States. But over time they were rapidly losing market share to increased competition from brands like Match.com who were expressing themselves with more contemporary voices. eHarmony brought me in to re-energize their brand. I proposed they walk away from advertising their science and matching algorithm, often pitched by their founder. It felt to me that as a company responsible for 2% of marriages in the U.S. they should take ownership of something far more compelling: love. They should plant a flag in the ground and own love. I wrote the campaign line “Love Begins Here” and we built the campaign with real eHarmony spouses and couples, and singles looking for relationships. We shot with Academy Award winner Errol Morris and worked to get to the truth of dating, relationships, marriage and the life altering impact eHarmony had on many of their lives.
AULANI, A DISNEY RESORT & SPA
Walt Disney Imagineers worked hand in hand with local artisans and cultural experts to create Aulani, the first resort in Hawaii created as an authentic Hawaiian resort for families. Inspired by the natural wonders and rich traditions of Hawai‘i, it is the ultimate Hawaiian getaway, celebrating the beauty, history and welcoming spirit of the island. But not unlike their brand cousin Adventures by Disney, they launched with a campaign of animated characters reinforcing a consumer barrier for families: they did not want to go to an exotic, tropical getaway with Mickey and Minnie. Especially when they can get that right in their own backyard at Disneyland. So we decided to lean into the authenticity of Aulani, and the rich lore of both Hawaiian and Disney storytelling by telling some Hawaiian legends and inviting families to come and create their own family legend at Aulani. With our new campaign we saw a 34% increase in bookings over the prior two years representing over $40 million in revenue. And during Hawaii’s low season Aulani was at an astounding 96% room capacity.
ABOUT MARC
Marc Brugnoni is a multidisciplinary creative leader with expertise across advertising, design, branding, marketing, strategy, and production. With a foundation in fine arts and a BFA in Graphic Design from the prestigious Rhode Island School of Design Marc has built a reputation for shaping brands, crafting visual identities, and orchestrating fully integrated campaigns that drive measurable results.
Marc began his career in London as an identity and packaging designer before moving to New York, where he worked as an art director in fashion, creating campaigns that merged luxury aesthetics with cultural relevance. He later advanced to leadership roles in New York and Los Angeles, overseeing 360-degree campaigns across television, print, digital, experiential, and emerging media. His strength lies in linking brand strategy with creative execution, ensuring every touchpoint tells a unified story.
His portfolio spans global corporations, legacy brands, and disruptors alike. He has led campaigns and branding initiatives for Disney Parks Experiences & Products, T-Mobile, eHarmony, Mitsubishi Motors, Burger King, Bank of America, General Motors, Chevrolet, Tanqueray, IKEA, BMW, Honda, Suzuki, and Nestlé (Nespresso). He has also created work for lifestyle brands including Ray-Ban, Paul Stuart, and Tommy Hilfiger, as well as entertainment leaders like EMI-Capitol Records, Sony Pictures, and 20th Century Fox. In finance and telecom, he has directed campaigns for Prudential Securities, American Express Bank, and Alcatel Communications.
What sets Marc apart is his ability to guide the entire brand-building process—from positioning, naming, and identity design to campaign ideation, production, and rollout. He unites creative teams, strategists, and clients around a shared vision while managing the technical details that bring campaigns to life. With decades of experience across global markets and industries, Marc blends creative vision with strategic insight and operational expertise, helping brands build lasting connections with their audiences.