I began my career in London as a graphic designer before moving to New York, where I worked as an art director in fashion, creating campaigns that merged luxury aesthetics with cultural relevance. I later advanced to leadership roles in New York and Los Angeles, overseeing 360-degree campaigns across television, print, digital, experiential, and emerging media. My strength lies in linking brand strategy with creative execution, ensuring every touchpoint tells a unified story. 

My work spans across global corporations, legacy brands, and disruptors alike. I’ve led campaigns and branding initiatives for Disney Parks Experiences & Products, T-Mobile, eHarmony, Mitsubishi Motors, Burger King, Bank of America, General Motors, Chevrolet, Tanqueray, IKEA, BMW, Honda and Paul Stuart. I have also created work for Ray-Ban, Nestlé (Nespresso), and Tommy Hilfiger, as well as entertainment leaders like EMI-Capitol Records, Sony Pictures, and 20th Century Fox. In finance and telecom, I built campaigns and design systems for Prudential Securities, American Express Bank, and Alcatel Communications. 

What I believe sets me apart is my ability to guide the entire brand-building process from positioning, naming, and identity design to campaign ideation, production, creation and rollout. I unite creative teams, strategists, and clients around a shared vision while managing the technical details that bring campaigns to life. With decades of experience across global markets and industries, I blend creative vision with strategic insight and operational expertise, helping brands build lasting connections with their audiences.