Main Street Electrical Parade

The Main Street Electrical Parade reigned at Disneyland for more than 24 years, becoming one of the park’s most iconic nighttime traditions. When plans were made to bring it back after a 20 year break, we didn’t just announce its return. We created a story about where it had been. The result was the magical and mysterious “Vault”, a top-secret place where Disneyland attractions are lovingly stored, maintained and kept ready for the perfect moment to shine again.

It’s coming home :30

The spot launched during the Rose Bowl parade and later aired during the Super Bowl. A Southern California-wide OOH and PR campaign brought the parade home, imagining it passing iconic landmarks and turning the return of the parade into a cultural moment that helped drive record attendance and reminded everyone why this classic still shines. The commercial captured the attention of fans and influencers, who blew up social channels with their excitement over this new commercial, helping to drive record attendance at the Park: https://www.youtube.com/watch?v=_mkovmPakJo

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