Hong Kong Disneyland

Hong Kong Disneyland needed marketing that could feel locally fluent while still holding Disney’s emotional standards. Across multiple seasons and attractions, I helped guide the storytelling so it stayed true to the brand while speaking naturally to Hong Kong audiences. The work took different forms, but kept the same throughline: protect the feeling, then let the story travel in the language and energy of the market.

Star Wars :30 / Cantonese

Spark Magic :60 / Christmas

Halloween Maleficent :10

Halloween Cruella :10

Halloween Jack :10

These projects show what it looks like to bring Disney storytelling discipline into a local system without losing what makes the market special. By helping local teams shape the stories and keep the emotional core intact, I created work that felt unmistakably Disney. Whether the audience is watching in Cantonese or wishing under the castle at Christmas, emotion is always the destination.

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Disneyland - Frozen Fun